Sales

As is true in every business, the most important and impactful form of advertising is word of mouth. How many of you have seen the new version of IT? I cannot stand scary movies, so I never watch them. My good friend told me, “well, Scott, it’s really more of a coming of age movie…

One of the things I like most about sales is that it’s really an art form. It spans across every medium and changes constantly. Like all arts, one great way to improve is to study the masters. But what makes a master of sales? Is it simply the volume of sales itself or longevity? I…